Onida 2.0: A Classic, Reinvented
We've reimagined Onida's iconic identity with a modern design language that honors its rich legacy while paving the way for the future. Bold, minimal, and expressive—the new visual identity reflects Onida’s evolution into a contemporary brand that resonates with today's audience while staying true to its roots. This transformation blends nostalgia with innovation, turning familiarity into freshness.
Services :
Branding & Visual Identity
THE CHALLENGE
Onida’s brand held strong nostalgic value, especially for a generation that grew up with its iconic devil mascot and bold personality. The challenge was to retain that emotional connection while evolving the brand into a clean, minimal design system that feels relevant and future-ready.
THE RESEARCH
We conducted extensive research on competitor strategies, market trends, and user feedback to understand Urban Vision’s core values and positioning. This involved analyzing design trends in the architecture industry and gathering insights from clients and stakeholders to identify key elements for a successful rebranding and website redesign.
THE SOLUTION
Our solution included a complete rebranding with a bold, modern visual identity and a user-friendly website featuring intuitive navigation and high-quality visuals. We designed a new logo, color palette, and brand guidelines that reflected Urban Vision's vision and values, and developed a website that showcased their projects through immersive imagery and interactive elements, significantly improving user engagement.
NEXT PROJECT
