Nuskha: Brewing Wellness with Tradition
Nuskha is a modern herbal tea brand rooted in ancient wisdom. The name, derived from the Urdu word for "remedy" or "prescription," reflects the brand’s commitment to healing through nature. Our task was to craft a visual identity and packaging that honors the cultural significance of herbal medicine, while appealing to contemporary wellness seekers. The result is a calming yet confident brand system—blending soft earthy tones, organic forms, and typographic clarity to invite consumers into a ritual of balance, warmth, and well-being.
Services :
Brand Identity & Packaging
THE CHALLENGE
The primary challenge in creating Nuskha was striking the right balance between tradition and modernity. We needed to avoid looking outdated or overly clinical, while still communicating authenticity and trust. Another key challenge was differentiating the brand in an increasingly crowded wellness tea market, dominated by western aesthetics. Nuskha had to feel rooted in Indian herbal culture while resonating with a modern, health-conscious, design-aware audience.
THE RESEARCH
We explored the linguistic and cultural origins of the word Nuskha, analyzing visual patterns in Ayurvedic texts, herbal packaging, and traditional healing practices. This helped us shape a design language that feels authentic yet refined. We also studied global tea and wellness brands to identify gaps in tone and visual storytelling—most lacked emotional warmth or cultural specificity. Consumer insights showed growing demand for natural remedies wrapped in aesthetically pleasing, minimalist packaging—this guided our color palette, form design, and copy tone.
THE SOLUTION
With Nuskha, we created more than just a tea brand—we designed a visual experience of wellness and cultural reverence. The identity system uses soft neutrals, botanical illustrations, and flowing layouts to evoke calm and care. The logotype draws inspiration from traditional scripts while staying legible and elegant. Packaging is intentionally minimal to reflect purity, with story-driven details that connect consumers to the healing heritage behind each blend. Nuskha is now positioned as a mindful, modern brand rooted in timeless remedies.
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